It's your brand. Make Sure it's no one else's.
Without a trademark, anyone can capitalise on the brand you've built for their own benefit. Don't let anyone else copy your brand and take your customers. (but I want something which indicates that your customers won't even know it's not you).
Without a trademark, your brand is vulnerable to copycats and costly disputes.
You know it's your brand. Your customers know it's your brand. We ensure it stays that way.
Market in confidence, not fear.
Someone else can steal your customers and your brand.
Stats on the number of TM cases there are a year